To understand digital publishing media you first need to understand the (core) meaning of digital and the meaning of publishing. This is why we created a team at NOFILTER MEDIA which contains professionals from various parts of the digital media production supply chain including digital producers, advertisers and publishers bringing in their knowledge and expertise.
NOFILTER MEDIA recognized the opportunity to lead in a new sector of the publishing media industry as the traditional media industry is still stuck in a pre-web mode. The shift is not about just making things digital. The real shift has nothing to do with the format like creating an Android or iOS app. This alone doesn’t move you forward, or solve the problem.
This is a part of the team behind NOFILTER MEDIA
Ma Loisa Dongalen
NOFILTER MEDIA is a New York based company and creator of the first storytelling network ecosystem that incorporates publishers, audiences and advertisers. Our ecosystem is what makes NOFILTER MEDIA unique and lets us stand out through our competitors that may provide parts of our solution but do not match the overall possibilities and services we provide. Media is not a device. It is not an app. Media is freedom from devices and apps.
The problem with the old media model is that in a social world, people do not follow or connect with something that has no focus. You need focus, clarity, and above anything else, purpose. Nobody wants to follow a copycat. This is one of the most fundamental truths in digital publishing. Instead of just adding more to an already bloated media world, our network focuses on quality publishers creating high quality output.
It is not enough to just take a look at your audience, you also have to segment them into different types of readers. Specifically, you need to segment your audience into one-time visitors, loyal readers and subscribers. Each segment has a different user behavior and conversion goals,we provide the solutions that help to identify them and therefore create more value for each member of our network ecosystem