5 Metrics to Measure and Test Innovation

The disruptive innovation theory, penned in 1997 by Clayton Christensen in his seminal work The Innovator’s Dilemma, describes a process by which a product takes root in simple applications at the bottom of a small market and moves upmarket, eventually displacing industry incumbents.

We live in Christensen’s world — a world where small companies are regularly disrupting industry incumbents with more than 1000 times their resources.

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Traditional metrics, such as net present value and internal rate of return, help finance to communicate with stakeholders. Such metrics, though, favour short-term wins, shareholder demands and performance bonuses, rather than longer-term growth.

These pursuits only ever serve to stretch our existing S-curves but don’t help us capture the next S-curve — the one that will help us survive.

Find out what the five metrics are at InTheBlack.

Posted 
September 5, 2016
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