Beth Comstock Bestselling Author and Former Change-maker at GE

Dan Toma is the co-author The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems.

Many have credited Optus for taking ownership with the advertisements it took out on page two of newspaper across Australia, admitting its “monumental stuff up” and announcing that it would be refunding Floptus, er, Optus Sport subscribers and giving them an additional six weeks of free access to the service after the World Cup comes to a close in mid-July. But was this a case of extreme ownership or of simply being backed into a corner?

Put simply, the metaverse is a virtual world in which you can participate and interact with other actors. So why should your brand care?

In this episode of Future Squared, workologist and author of Shapers, Jonas Altman, joins Steve Glaveski to talk the future of work.

Four questions that help to differentiate your business in a crowded marketplace.